The discovery phase covers everything that needs to be understood before a single screen is designed or a line of code is written. We analyze your business, your target audience and your competitors. For product-based projects such as web applications, CRMs, patient portals or mobile apps we map out all user roles, permissions, functional requirements and integration points. For marketing websites and landing pages we build the full content structure, page hierarchy and SEO architecture. The scope of discovery is always matched to the type of product being built. At this stage your designer joins to collect visual references, study the market aesthetic and define the direction before any mockups begin. All project briefs are filled in and signed off by both sides. By the time discovery closes every person on the team knows exactly what is being built, for whom, and how. There are no open questions going into design.